Overview

Taste of Nature wanted to introduce something new: organic Snack Balls. A pouch full of bite-sized clusters made with seeds, nuts, and fruit — all organic, all natural. We created a video spot that showed just how tasty and good-for-you these little snacks are.

Challenge

Launching a new snack in a crowded market isn’t easy. The challenge was: how do we make Snack Balls stand out while staying true to Taste of Nature’s promise of simple, organic ingredients?

Strategy

We built a hero video to spotlight the launch. The film invited people to "Indulge in delicious, nutrient-rich goodness," while showing off the product’s natural appeal. Every shot focused on what made Snack Balls different: real ingredients, fun flavors, and better-for-you snacking.

The spot was designed to work across digital channels, giving the brand a strong, clear voice for the new line.

Results

Product awareness: The Snack Balls launch gained strong visibility through the video.

Clear positioning: Viewers saw Snack Balls as both indulgent and healthy — a snack they could feel good about.

Engagement boost: The content helped spark excitement around Taste of Nature’s newest product line.