Overview

Taste of Nature introduced its new Dark Chocolate Snack Bar — a bar made with over 50% nuts, layered with caramel, and finished with real dark chocolate on the bottom and a drizzle on top. Certified organic, non-GMO, gluten-free, kosher dairy, and vegan, the bars were designed to feel indulgent but also nutritious.

Challenge

The snack aisle is crowded. The challenge was: how do we launch a new product that feels both crave-worthy and healthy, while breaking through all the noise?

Strategy

We built a hero campaign that showed off both flavor and function. The creative highlighted:

The real ingredients — full peanuts, almonds, seeds, and fruit.

The nutrition benefits — fibre, protein, omega-3, magnesium, and more.

The indulgence factor — rich dark chocolate and creamy caramel.

To add momentum, we paired the launch with a consumer giveaway campaign. Fans were invited to engage online for a chance to win, helping generate buzz and encourage trial of the new bars.

Results

Product awareness: The new Dark Chocolate Snack Bar gained strong visibility across digital channels.

Consumer engagement: The giveaway activated fans and created excitement around the launch.

Balanced positioning: The campaign made clear that the bars were both delicious and nutritious, standing out in a crowded category.