Overview

Summer is all about fresh looks and new energy. For Shoe Co, we created a campaign that captured the season’s spirit through a mix of photo and video content. The assets were designed to work across digital and print, making the brand stand out wherever customers saw it.

Challenge

The footwear market is crowded, especially in summer when every brand is chasing attention. The challenge was: how do we make Shoe Co’s campaign feel unique, seasonal, and exciting while keeping the product at the center?

Strategy

We produced a series of photo and video assets that told the Shoe Co summer story. Bright visuals, playful motion, and product-first framing gave the campaign stopping power both online and in print.

Every piece was created to be flexible:

Digital assets for social media and web.

Print assets for in-store and out-of-home.

A consistent look and feel that tied the whole campaign together.

The result was a unified toolkit that kept Shoe Co top of mind through the summer season.

Results

Increased visibility: The campaign reached customers across multiple channels.

Stronger brand presence: A consistent summer look gave Shoe Co a clear seasonal identity.

Engagement boost: The mix of photo and video content gave fans more ways to connect with the brand.