Overview

For the holidays, Shoe Co needed content that could capture the festive spirit while also lasting beyond a single season. We produced an evergreen holiday shoot, creating both photo and video assets to support the brand’s seasonal campaigns year after year.

Challenge

Holiday campaigns are everywhere, but most feel short-lived. The challenge was: how do we create content that feels festive and fresh, while being flexible enough to reuse across multiple holiday seasons?

Strategy

We designed a holiday shoot with timeless details that made the shoes and brand the heroes:

Photography for social, web, and retail placements.

Video content designed for digital ads and social storytelling.

Evergreen creative direction — holiday cues that felt festive but not tied to one year’s trend.

This gave Shoe Co a reusable library of content to power their holiday marketing while keeping production efficient.

Results

Holiday presence: Gave Shoe Co a strong seasonal identity across channels.

Evergreen value: Assets were designed to be reused, reducing the need for new annual shoots.

Consistent brand voice: Photo and video worked seamlessly across digital, retail, and social.