Overview

Back to school means new shoes and a fresh start. Shoe Co wanted to capture that feeling for families getting ready for the season. We created photo and video assets that showed off the brand’s styles and gave the campaign a strong presence in both digital and print.

Challenge

Every year, the back-to-school season is packed with ads from every shoe brand. The challenge was: how do we make Shoe Co stand out and remind families that it has the right style for every student?

Strategy

We produced a full set of photo and video content that highlighted Shoe Co’s back-to-school selection. The creative was designed to feel fresh, energetic, and family-focused, with shoes at the center of every story.

The assets were built to work everywhere:

Video spots for social and digital channels.

Photography for web, print, and in-store displays.

A consistent look and feel that tied the entire campaign together.

Results

Stronger visibility: Shoe Co was front and center during the back-to-school season.

Family connection: The campaign positioned Shoe Co as the go-to brand for students of all ages.

Increased engagement: The mix of video and photo assets gave the brand more ways to connect with audiences online and in-store.