Overview

For the holidays, Shoe Co wanted to give customers a reason to come back again and again. We created the 12 Days of Savings, a campaign built to spotlight daily shoe deals while keeping fans engaged across social and email. Every day brought something new.

Challenge

The holiday season is noisy. Every brand is fighting for attention. The challenge: how do we make Shoe Co stand out and drive shoppers to check in not once, but twelve times?

Strategy

We built a simple ritual.

For twelve days, banners, social posts, and emails updated daily. Each day unlocked a fresh shoe deal — from boots to sneakers to everyday styles. Each day pointed fans back to Shoe Co’s site.

The countdown created a rhythm. Curiosity turned into clicks. And clicks turned into holiday sales.

Results

New holiday tradition: Fans returned day after day to see the latest shoe deal.

Social buzz: The daily countdown kept Shoe Co top of mind through the holidays.

Sales impact: Shoppers discovered new products and acted quickly to secure limited-time offers.

What started as a holiday countdown became a reason for customers to check in, engage, and celebrate with Shoe Co.