Overview

Quesada wanted to tell its story in a bold new way. We created a national video campaign called “Made in Quesada” — a brand film that played on screens inside every restaurant across Canada. It reminded fans where the flavor comes from, and what makes Quesada more than just another burrito spot.

Challenge

Quesada had grown fast, with restaurants across the country. But growth brings a challenge: how do you keep the brand’s heart and story alive, not just the food? The message needed to be consistent, emotional, and big enough to work on screens in every store.

Strategy

We produced a cinematic video that captured the Quesada brand: fresh ingredients, bold flavors, and the people who make it all possible. The film was designed to feel like more than advertising — it was a celebration of being Made in Quesada.

By running the spot nationally on in-store screens, every guest who walked in experienced the story the same way, reinforcing pride in the brand and excitement for the food.

Results

National visibility: The video reached customers in Quesada restaurants across Canada.

Stronger brand story: “Made in Quesada” tied the food back to the brand’s values.

Memorable experience: Guests didn’t just eat — they connected with the brand on a deeper level.