Overview

Neal Brothers wanted their chips to feel like part of summer. To make that happen, we created a digital and lifestyle campaign that combined playful tech with outdoor adventure. From an Instagram AR filter game where fans could “catch the chips” to a series of content shot on Seadoos at the cottage, the campaign put fun and flavor at the center.

Challenge

Snacks compete for attention year-round, but especially in summer when every brand is chasing moments outdoors. The challenge: how do we make Neal Brothers chips stand out as the go-to snack for adventure, fun, and sharing?

Strategy

We brought the campaign to life in two ways:

• Gamified AR Filter – Fans could play an Instagram game catching chips, then share their scores and experiences online.

• Outdoor Lifestyle Content – We produced photo and video assets on Seadoos and at the cottage, giving the campaign an authentic summer feel filled with energy, movement, and fun.

Together, the digital play and lifestyle visuals made Neal Brothers part of the season’s biggest vibes — snacks that fit right into summer adventure.

Results

Higher engagement: Fans didn’t just see the brand — they played with it, shared it, and lived it.

Stronger brand awareness: Chips became tied to outdoor adventure and summer fun.

Memorable campaign: The mix of AR and lifestyle content positioned Neal Brothers as playful, bold, and culturally relevant.