Overview

Mucho Burrito is known for big, bold Mexican flavors. We helped the brand stay connected with fans all year through an always-on social media strategy. By keeping content fresh and lively, we made Mucho Burrito part of people’s everyday cravings — not just a once-in-a-while stop.

Challenge

Fast casual restaurants compete hard for attention online. The challenge was: how do we keep Mucho Burrito top of mind without blending into the noise?

Strategy

We created a steady rhythm of social-first content that tapped into culture, humor, and food moments. Posts highlighted fresh ingredients, fan-favorite menu items, and the fun personality of the brand.

The approach wasn’t about posting endlessly — it was about showing up at the right times with the right energy. Memes, promos, seasonal moments, and playful food shots kept the brand voice consistent and engaging.

Results

Higher engagement: Fans liked, commented, and shared at stronger rates.

Cultural relevance: Mucho Burrito showed up in trending moments and seasonal conversations.

Stronger brand presence: Always-on content made Mucho Burrito more than a place to eat — it became part of the social feed fans look forward to.