Overview

Mooring Eats, a local shawarma restaurant in Etobicoke, wanted to strengthen its digital presence. We partnered with them on occasional content creation, producing photo and video assets that highlighted their food and gave the brand more visibility online.

Challenge

Independent restaurants often don’t have the resources for ongoing content production. The challenge was: how do we give Mooring Eats high-quality assets that stand out on social while keeping the approach flexible and manageable?

Strategy

We supported Mooring Eats with on-demand content shoots, delivering assets that could be used across their channels.

Appetite-focused photography showcased shawarma, platters, and sides.

Short video clips optimized for social media.

Flexible evergreen content designed to work across different campaigns and timeframes.

This occasional support allowed the brand to keep a professional, polished presence without committing to a full-scale program.

Results

Improved digital presence: Content made Mooring Eats look fresh and engaging online.

Flexible use: Assets could be repurposed for promotions, posts, and seasonal pushes.

Local visibility: Helped the Etobicoke restaurant strengthen awareness in its community.