Overview

Mary Brown’s wanted people to download their app. To make it happen, we built a video that turned their most famous sandwich — the Big Mary — into the star of the story.

Challenge

Food apps are everywhere, each one promising deals and perks. The challenge was simple: how do we make people care about Mary Brown’s app and show them a reason to download it right now?

Strategy

We told the story like a mini movie:

A woman takes her first bite of the Big Mary.

The camera zooms into her eyes, pulling us into her imagination.

Inside, we see the sandwich being made step by step — crispy chicken, fresh bun, creamy mayo, crunchy pickles.

It all builds to a bold orange screen with a clear message: “Get it free when you download and sign up on the app.”

By blending appetite appeal with a cinematic twist, the video made the Big Mary feel larger than life — and the app download offer impossible to ignore.

Results

Compelling incentive: Viewers instantly understood the value — a free Big Mary for downloading the app.

Emotional impact: The zoom-in storytelling made the sandwich feel epic, memorable, and crave-worthy.

Action-driven: The campaign boosted app downloads while keeping the Big Mary at the center of attention.