Overview

As the sister brand to Holy Shakes, Kathi Roll + Eatery needed a strong social media presence that could match the energy of its food and connect with fans across platforms. We partnered with them for a 3-month always-on engagement, creating everything they needed to run social with confidence.

Challenge

Kathi Roll + Eatery was ready to grow, but like many fast-casual restaurants, they needed help building a consistent digital voice. The challenge was: how do we create high-quality, engaging content in a short timeframe that the brand could carry forward in-house?

Strategy

Working in tandem with Holy Shakes’ national campaigns, we developed a full content toolkit for Kathi Roll + Eatery:

Photo and video shoots showcasing signature rolls, snacks, and drinks.

Lifestyle content that brought the brand’s fun, casual energy to life.

Asset design to keep visuals consistent and modern.

Social-ready posts built to drive engagement and awareness.

The 3-month engagement delivered a library of evergreen content that allowed Kathi Roll + Eatery to bring their social program in-house.

Results

Complete content foundation: A ready-to-use library of photo and video assets.

Consistent brand identity: Social looked polished, vibrant, and aligned with Holy Shakes.

In-house empowerment: The team had everything they needed to keep social running long after the engagement.