Overview

Jägermeister had a problem: people weren’t ordering it in bars. Most saw it as the drink you take at the very end of the night, or something you buy for a house party.

With the Warehouse Group — a chain of dive bars across Canada — Jägermeister wanted to change that. The goal: make Jägermeister part of the night, not the afterthought.

Challenge

How do you take a brand known for shots and make it feel bigger?

The answer wasn’t another drink special. The answer was giving people a reason to engage with Jägermeister at the bar — something playful, memorable, and worth sharing.

Strategy

We brought Jägermeister to life with augmented reality.

Stickers around the bar unlocked a filter that turned guests into the Jägermeister stag. Snap a selfie. Post it with #meistermoment. Win prizes from the Jägershop.

It was simple, fun, and impossible to ignore. Suddenly, Jägermeister wasn’t just on the menu. It was in your hands, on your feed, and part of your night.

Results

People played. People posted. People shared.

The AR experience made Jägermeister feel fresh again — not just a shot, but a reason to gather, laugh, and compete. Sales lifted, chatter spread, and the brand claimed a new role inside the Warehouse: the drink that makes the night.