Overview

Most brands only show up online when they have something big to say. We helped Jägermeister Canada do the opposite: be part of the feed every single day. By creating always-on social media content, we made the brand feel alive 365 days a year — not just on party nights.

Challenge

People usually think of Jägermeister as a late-night shot. Fun, yes. But too narrow.

The challenge was simple: how do we make Jägermeister matter outside the bar? We needed to shift it from “special occasion” to “everyday vibe.”

Strategy

We built a social media strategy that was fast, playful, and always ready to join the conversation. Instead of waiting for big campaigns, we jumped into cultural moments: TikTok trends, memes, seasonal stories.

Every post carried Jägermeister’s bold, mischievous energy. But it didn’t feel like an ad. It felt like a friend dropping into your group chat with the perfect joke at the perfect time.

This is what we call always-on content — a steady rhythm that makes a brand impossible to ignore.

Results

Stronger engagement: Fans didn’t just watch. They liked, shared, and commented more than ever.

Year-round presence: Jägermeister showed up in people’s feeds daily, not just on weekends.

New brand meaning: Instead of being only a shot at midnight, Jägermeister became part of everyday culture.