Overview

For the holidays, Jägermeister wanted to give fans something to look forward to. We created the 12 Days of Jägermeister. A campaign built to drive traffic to the Jägershop while keeping followers engaged across social and email. Every day brought something new.

Challenge

The holidays are loud. Every brand is shouting for attention. Jägermeister needed a way to stand out and stay in the feed, while pushing fans to the Jägershop. The challenge was to make people come back not once, but twelve times.

Strategy

We built a simple ritual.

For twelve days, banners, social posts, and emails updated daily. Each day unlocked a fresh deal or giveaway. Each day pointed fans back to the Jägershop. The countdown created a rhythm. Curiosity turned into clicks. And clicks turned into holiday sales.

Results

The campaign gave Jägermeister its own holiday tradition.

Fans returned day after day to see what was new.

Social contests created buzz and kept the brand top of mind.

The Jägershop became the hub for Jägermeister’s holiday season.

What started as a countdown became a reason for fans to check in, engage, and celebrate with Jägermeister.