Overview

Grand & Toy wanted to remind people that even without mall stores, the brand is still here — helping businesses and entrepreneurs work smarter every day. We built an always-on social media presence to keep the brand active, visible, and human across digital platforms.

Challenge

After closing its retail stores, many people thought Grand & Toy had disappeared. The challenge was: how do we rebuild awareness and make the brand feel modern, helpful, and present in people’s feeds?

Strategy

We created a consistent stream of content that showed how Grand & Toy supports the way people work today. Posts included:

• Tips and insights for flexible work.

• Product storytelling that highlighted solutions for businesses.

• Human-centered content that made the brand feel approachable and relatable.

The goal wasn’t to flood social media, but to show up regularly with value — reminding audiences that Grand & Toy is still a partner they can count on.

Results

Renewed visibility: The brand reconnected with audiences who thought it had disappeared.

Ongoing engagement: Social content drove likes, comments, and shares from both loyal and new customers.

Year-round presence: Grand & Toy became part of the conversation in a consistent, modern way.