Overview

Music and food bring people together. To celebrate Caribbean culture, Grace Foods teamed up with Kes the Band and Live Nation for a special giveaway: free tickets to see Kes live at Toronto’s Budweiser Stage. We created content that built excitement and drove fans to join in.

Challenge

Giveaways flood social feeds every day. The challenge was: how do we make this one stand out, feel authentic, and connect back to Grace Foods as a proud Caribbean brand?

Strategy

We built a social-first campaign filled with bold visuals, easy entry mechanics, and a voice that matched the energy of Kes. The content didn’t just say “win tickets.” It celebrated the full vibe — the music, the community, the Caribbean pride.

By aligning with Live Nation’s reach and Kes’s fanbase, we created a cultural moment where food, music, and celebration all pointed back to Grace Foods.

Results

High participation: Fans entered and shared at strong rates, building buzz around the show.

Expanded brand reach: Grace Foods connected with Kes’s audience and Live Nation’s platform.

Stronger cultural tie: The partnership reinforced Grace as more than a product — as a supporter of Caribbean culture in Canada.