Overview

The holidays are when families gather, share meals, and celebrate. We worked with Grace Foods to own that moment. With a Festive Feasting campaign, we created content that brought the warmth of Caribbean flavors to the holiday season — showing Grace as the brand that makes every table feel fuller.

Challenge

During the holidays, every food brand is fighting for attention. The challenge: how do we make Grace Foods stand out in a crowded season, while staying true to its Caribbean roots?

Strategy

We developed a festive social content plan that combined holiday tradition with Grace’s signature flavor. Recipes, videos, and graphics highlighted how Grace Foods could bring a taste of the Caribbean to Christmas dinners, New Year’s parties, and every table in between.

The content wasn’t just about products — it was about family, togetherness, and joy. We made the brand feel like a natural part of holiday celebrations, whether you were in Toronto, Kingston, or anywhere in between.

Results

Stronger brand connection: Families saw Grace Foods as part of their holiday memories.

Increased social engagement: Festive recipes and videos were saved, shared, and recreated at home.

Seasonal visibility: Grace Foods became top of mind in one of the busiest times of year.