Overview

Caribana is one of the biggest festivals in Toronto. We helped Grace Foods — a household name in Caribbean food — shine as a proud name sponsor. Every year, we created social media content and branded assets that connected the brand to the music, energy, and culture of the event.

Challenge

Big festivals are noisy. Everyone is trying to stand out. For Grace Foods, the challenge was: how do we make people notice the sponsor, not just the parade? We had to build awareness in a way that felt authentic to both the festival and the brand.

Strategy

We designed a yearly stream of Caribana-inspired content — bold graphics, social posts, and video clips that matched the color and rhythm of the parade. Every asset carried the Grace Foods spirit: vibrant, flavorful, and unmistakably Caribbean.

By creating content before, during, and after the festival, we turned a single weekend event into an always-anticipated cultural moment for the brand.

Results

Sponsor awareness grew, with fans recognizing Grace Foods as a lead name tied to Caribana.

Year-over-year consistency built equity: every festival reinforced the brand’s place in culture.

Social engagement jumped, as people shared and tagged Grace Foods content alongside their own festival memories.