Overview

For summer, Goodfood teamed up with Happy Pops to create a limited-time treat: Poptails — boozy popsicles made for warm weather and good vibes. We supported the launch with photo and video content, giving the collab the buzz it needed to stand out online.

Challenge

Collabs are everywhere, and summer campaigns are especially crowded. The challenge was: how do we make Poptails feel fresh, exciting, and worth trying before the short window closed?

Strategy

We built a content package designed to drive attention fast:

Appetite-driven photography to show off the Poptails’ flavor and fun.

Video content optimized for social to spark shares and engagement.

Lifestyle storytelling that tied Poptails to summer moments like patios, parties, and long weekends.

The visuals struck a balance between indulgence and play, making the collab look like the must-have drink of the season.

Results

Social buzz: The launch generated excitement across Goodfood and Happy Pops’ audiences.

Brand lift: Poptails reinforced Goodfood’s reputation for fresh ideas and innovative collabs.

Summer relevance: The limited-time drop felt perfectly timed and culturally on point.