Overview

Elements, a bespoke brand owned by Designer Brands International, needed packaging that better matched its identity. We redesigned the packaging to give the brand a look that was modern, premium, and aligned with its vision.

Challenge

Packaging is often the first thing people see on the shelf. The challenge was: how do we create a design that stands out, reflects the quality of Elements, and feels consistent across the brand’s products?

Strategy

We developed a new packaging system that elevated the brand while staying functional for retail:

Modern design direction to capture attention.

Premium details that matched the brand’s positioning.

Consistency across SKUs, making Elements recognizable wherever it appeared.

The new design helped Elements look more sophisticated while still being approachable to everyday shoppers.

Results

Stronger shelf presence: Packaging stood out in a crowded retail environment.

Brand alignment: The design reflected Elements’ identity more clearly.

Consumer connection: A modern, premium look encouraged trial and loyalty.