Overview

To raise awareness about colorectal cancer, Colorectal Cancer Canada wanted a campaign that was bold, playful, and memorable. We developed the Save a Peach Campaign — a creative activation designed to spark conversations, drive awareness, and encourage early screening.

Challenge

Health campaigns can often feel heavy or easy to ignore. The challenge was: how do we take a serious subject like colorectal cancer and make it approachable enough to engage people, especially online?

Strategy

We built a multi-channel campaign that mixed humor with purpose:

Stickers and swag featuring the playful Save a Peach branding.

A microsite that provided clear, accessible information and resources.

Social giveaways to drive participation and sharing.

A campaign activation built to cut through the noise with a fun, cheeky tone while still landing a serious message.

Results

Creative awareness push: The campaign gave colorectal cancer prevention a fresh, approachable voice.

Multi-channel visibility: From print to social to digital, the message reached people where they already were.

Memorable branding: The Save a Peach identity made a tough subject easier to talk about — and easier to remember.