Overview

For the North American Fishing Challenge, Adult & Teen Challenge wanted creative that would capture attention and tell their story. We developed a tradeshow booth design and a brochure that worked together to highlight the event and the mission behind it.

Challenge

Tradeshows are full of noise. The challenge was: how do we make Adult & Teen Challenge stand out, while also giving them clear, professional materials to share with attendees?

Strategy

We created a cohesive creative package:

A tradeshow booth that was visually bold and easy to navigate.

A brochure that explained the North American Fishing Challenge and gave attendees something tangible to take away.

A design system that tied both pieces together, making the brand look consistent and professional.

This ensured the booth drew people in, while the brochure helped continue the conversation after the event.

Results

Event visibility: The booth design gave Adult & Teen Challenge a strong presence at the Fishing Challenge.

Clear storytelling: The brochure helped attendees understand the mission and impact of the event.

Professional identity: The creative package elevated the look and feel of Adult & Teen Challenge in a busy tradeshow environment.