Overview

Adult & Teen Challenge wanted to encourage people to support their mission in a practical way: by donating used cars. To spread the word, we created a campaign across print, out-of-home, and social media that made donating feel simple, impactful, and worth sharing.

Challenge

Nonprofit campaigns often struggle to cut through. The challenge was: how do we inspire people to see an old car not as junk, but as a valuable gift that could help change lives?

Strategy

We developed a multi-channel creative approach:

Magazine and print ads to reach a broad, local audience.

Out-of-home placements that built visibility in high-traffic areas.

Social media posts that made the donation process clear and easy to act on.

The campaign used bold, direct messaging with visuals that made the idea of donating a vehicle simple and approachable.

Results

Greater awareness: More people learned they could donate cars to Adult & Teen Challenge.

Clear call to action: Print, OOH, and social all drove audiences toward the donation program.

Mission support: By reframing a used vehicle as a tool for change, the campaign helped the organization reach new supporters.