Always-On Overview
Grace Foods is one of Canada’s best-known food brands, but to stay top of mind in a busy market, they needed more than seasonal campaigns. We built an always-on social media program that kept the brand active year-round, supported by recipes, content, and event coverage that made Grace feel fresh in people’s feeds every week.
Media
Core Challenge
Food and beverage is one of the noisiest categories online. The challenge was: how do we keep Grace Foods visible and engaging, without overwhelming audiences or repeating the same stories?
Content Strategy
We created a full content ecosystem designed for flexibility and consistency:
Recipe development to give fans new ways to use Grace products.
Photo and video shoots to capture appetite-driven content.
Model sourcing to bring lifestyle moments to life.
Custom asset design to keep the brand’s look modern and cohesive.
Event coverage that extended real-world moments onto digital.
This approach gave Grace a steady rhythm of content that felt authentic, versatile, and always relevant.
Results
Year-round brand presence: Grace Foods stayed visible in social feeds long after big campaigns ended.
Engaged audiences: Recipes, visuals, and event content drove likes, shares, and saves.
Strong brand consistency: Every post reinforced Grace as a trusted, modern food brand.