Grid Communications x Hisense Canada

Turning Product Stories into Video Sales Tools

Grid Communications partnered with Hisense Canada to launch the U88KM Series TV. But this wasn’t just about making ads—it was about creating video content Hisense can use again and again to support their sales teams, retail partners, and customer training.

Why Video Sales Tools Matter

Video is no longer “just marketing.” It’s one of the most powerful sales enablement tools a brand can have.

Explains faster than text: Sales reps can show instead of tell.

Works everywhere: From sales decks to training sessions to digital pitches.

Drives consistency: Every rep delivers the same polished story.

Boosts confidence: Customers see real product benefits in action.

For Hisense, the U88KM needed to shine in both consumer campaigns and internal sales conversations. Video became the bridge.

Our Approach

At Grid, we design content to work harder and live longer. With Hisense, we built video assets around three principles:

Reusable – videos designed for multiple channels: sales training, retail, and digital pitches.

Relatable – stories built around real lifestyles, not just specs.

Results-driven – content crafted to support actual sales conversations, not just impressions.

The Collaboration

Together, Grid and Hisense produced photo and video assets that:

Help train staff faster and smarter.

Give sales reps consistent tools to present features.

Support retail partners with easy-to-use content.

This wasn’t a one-off campaign—it was a sales enablement strategy built with video.

Stay Tuned

This is just the beginning. Grid will continue helping brands like Hisense turn creative content into lasting sales enablement tools—assets that do more than tell stories, they help close deals.